Most traditional businesses do not consider the Internet an important venue for business. After all, if your business is not web-based, such as selling apps or music downloads, you may wonder ‘why spend a hefty sum on building a website?’ Most modern businesses have websites. If yours is a brick-and-mortar store, you might have a basic website set up. However, going online is not equal to having a website. Being present online is a combination of attracting web users, engaging customers on social media, creating brand awareness with online content, and finding new clients on mobile apps. Here are the reasons why spending time and money on these tasks is important for your business:
Web is How New Customers Find You
Say you are cleaning services Singapore, you probably find clients by advertising locally in print or by relying on word of mouth. You may already know that such marketing tactics are limited in their effectiveness. But, what if a customer wants their place scrubbed down and yours is the first company he or she sees? If you are ranked high on Google, where most customers inquire about local services, your business will have far more exposure than a print ad can ever get you.
Your Target Customer Base could be Humungous
If you are resorting to local advertising, you are limiting your target customer based to a handful of people who might read that newspaper and stumble upon your ad. With the web, you can show your ads directly to your target customer base with online marketing tactics. You can also immensely expand your target customer base. You can easily use location specific keywords to expose your business to clients in nearby cities or even countries.
If a customer wants directions to your cleaning services in Singapore, what do you think he or she is going to do? Search on Google, of course. If your business shows up on Google Maps, you will have a higher chance of attracting new customers and retaining the old ones. Majority of consumers research businesses and products online before making a purchase. So, if your business is not listed on Google Maps or don’t have a website, you stand to lose.
Because Your Competition Already Has
Even if you patiently contemplate moving online, your competition has probably already moved online completely. As they say, the early bird gets the worm. If you are too late to the party, no one will notice you.
The above reasons are why building a web presence is important so pay careful attention to them.